This article utilizes customer share in the customer lifetime value model, and proposes a new customer lifetime value model.
将顾客份额运用到顾客终身价值模型中,提出了一个新的顾客终身价值模型。
Only carrying out customer value management,distinguishing valuable customers and takeing customer lifetime value as core,can we enterprises enhance customer loyalty degree and achieve the ultimate maximum object of maximum value.
通过对顾客满意、顾客忠诚与顾客价值概念的界定,对顾客满意、顾客忠诚与顾客价值之间的互动关系进行剖析·指出“令所有顾客满意”的“顾客满意观”并不可行,只有实行顾客价值管理,识别有价值的顾客,以顾客终身价值创造为核心,才能提高顾客的忠诚度,最终实现企业价值最大化的最终目标
As customer assets become more and more important, the concept of customer lifetime value (LTV) provides a new angle for enterprises to better understand the relationship between themselves and their customers.
在顾客资产日益重要的情况下 ,顾客终身价值 (LTV)概念为企业重新认识与顾客的关系提供了新的视角。
Reconsideration on Customers First;
对“顾客至上”的再认识
The"customers first"management of the business enterprises has been introduced to the public organizations since the 1990 s.
自20世纪90年代以来,企业组织的"顾客至上"管理思想引入公共组织。
Research on analysis and application of consumer value;
关于顾客价值理论的探讨
Based on the modern concept of product,an entensive anaysis was fully expressed on the essence of the consumer value in the cashmere sweater purchase.
从产品的现代定义出发 ,阐述并分析了羊毛衫类产品顾客价值的内涵 ,在此基础上就品牌形象与概念消费、顾客价值与产品创新之间的关系进行了探讨。
This paper first discusses the concept of consumer value,then points out four basic sources of it.
在关系营销中对于顾客价值的研究始终是一个重点和热点问题,实际上企业与顾客之间的关系本质是一种追求各自利益与满足的价值交换关系,顾客看中的是企业提供的优异的价值,企业让渡给顾客的价值对保留顾客起着极为重要的影响,只有不断为顾客提供比竞争者更多的价值,才能成功地创造出让客户留下来的理由,才能从发展与客户的长期关系中获得更多的利润,因此创造并交付优异的顾客价值就成为企业成功的关
The windmill efficiency in cycling system of customer value;
试论医院顾客价值循环体系中的风轮效应
Driven action analysis of customer value in strategy-profit chain;
顾客价值在战略利润链中驱动作用分析
Quantitative analysis of core rigidities based on customer value;
基于顾客价值的核心刚性量化分析
The Analysis on Personalized Service of Hotel Based on Customers Value For Life;
基于顾客终身价值的酒店服务个性化分析
The Marketing Core by Total Customer Value Achieving in the Internet Economy Area;
从顾客终身价值获取看网络经济时代营销内核问题
Study on Methodology for Calculating Customer LTV Based on the Portfolio of Products;
基于产品Portfolio的顾客终生价值测评方法
Discussion on the Influence of the Customer Value to the Customer Guidance of Chinese Healthy Body Market;
试论顾客价值对我国健身市场顾客导向的影响
On Customer-Value-Based Fitness Club Customer Repurchase Behavior
基于顾客价值的健身俱乐部顾客重购行为研究
Value Segment--Market Segment Based on Customer Life-time Value;
价值细分——基于客户终身价值的市场细分
To Study on Customer Share with the Customer Lifetime Value;
浅论顾客份额营销及其在顾客终价值(CLV)模型中的应用
Calculation of Customer Life Value and the Discussion of Its Optional Invest Analysis;
顾客终生价值计算及最优投资策略研究
The Developing Strategy for 4S Store of Dongfeng Nissan PV Company Based on Customer Lifetime Value Theory;
基于顾客终生价值的东风日产4S店发展策略
On Marketing Tactics Based on Customer Life Value Model;
基于顾客终生价值分析的营销策略研究
Database Marketing Effect Appraisal Research on Customer Lifetime Value
基于顾客终生价值的数据库营销效果评估研究
Study on Customer Segmentation on Credit Card Based on Customer Lifetime Value and Customer Behavior;
基于客户终身价值和客户行为的信用卡客户细分研究
To Study on Categorizing Carefully of Customers in Telecom Enterprises Based on Customers Lifetime Value and Their Loyalty
基于客户终身价值和客户忠诚度的电信客户细分研究
Research on the Improvement of Customer Lifetime Value Model and Its Practice;
客户终身价值模型的改进及其应用研究
Evaluation and Application of Lifetime Value for Retail Customers in Commercial Banks;
商业银行零售客户终身价值的评估及应用
Improvement of CLV Model Based on the Effect of Public Praise;
基于口碑效应的客户终身价值改进模型
Clients Segmentation and Relationship Strategy Based on Lifetime Value;
基于终身价值的客户细分与关系战略选择
The Recalculation of Customer Lifetime Value Based on Complex-network Theory;
基于复杂网络理论的客户终身价值的重新计算
